Authorised TAG Heuer workshop
TAG Heuer Alter Ego service and repair
★★★★★ 4.8 on Google · Authorised TAG Heuer Service Centre
Battery £79 · full service from £240
Get my free estimate → 💬 Chat with a watchmakerFree, no obligation. A watchmaker replies the same working day. Prefer to talk? 01200 760957
Every figure confirmed in writing before any work. Insured return and a 2-year guarantee in every price.
Prices at a glance
| Battery replacement | £79 |
| Quartz maintenance | £125 |
| Quartz full service | from £240 |
| Glass replacement | from £170 |
| Crown replacement | from £170 |
| Bracelet repair | from £79 |
| Insured collection from your address | £15 |
All prices inc. VAT. Battery about 5 working days; services 3 to 6 weeks.
How it works
- 1Tell us about your watchFill in the short form. We reply with a free estimate, the same working day.
- 2Get it to us, fully insuredBook an insured collection from your door (£15), print an insured Royal Mail label (£12), or post it yourself. Nothing to pay now.
- 3We repair it and send it backNothing is done until you agree the price. Tested, insured home, with a 2-year guarantee.
A TAG Heuer automatic movement with its rotor fitted.
Movement parts laid out during a full service.
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The Alter Ego is a ladies’ TAG Heuer, mostly quartz, and many have a diamond-set dial or bezel. Our watchmakers service and repair the Alter Ego with genuine TAG Heuer parts, and confirm the price in writing before any work starts.
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Prices and what’s includedEvery price, inc. VAT, and exactly what you get
At a glance
What a TAG Heuer Alter Ego service or repair costs
Alter Ego prices
The price depends on the reference and the movement inside. Send us the reference from the case back and we’ll confirm exactly what your watch needs, and the price, before we start.
| Work | What it covers | Price |
|---|---|---|
| Battery replacement | A new battery, new seals, a clean and a pressure test | £79 inc. VAT |
| Quartz maintenance | For a quartz watch that still runs well: battery, all seals, movement cleaned and re-lubricated, pressure test. Not a full service | £125 inc. VAT |
| Quartz full service | A full strip-down of the movement and case | from £240 inc. VAT |
| Glass replacement | A genuine glass, new seals and a pressure test | from £170 inc. VAT |
| Crown replacement | A genuine crown, new seals and a pressure test | from £170 inc. VAT |
| Bracelet repair | Links, pins, clasps and adjustments | from £79 inc. VAT |
| Insured collection from your address | Optional. We arrange an insured pickup | £15 inc. VAT |
How long it takes and how it worksTurnaround, booking and getting your watch to us
Sending us your Alter Ego
How it works
- Send us the reference and photos. The case back and the front of the watch.
- We confirm the work and price. In writing, before anything is done.
- Our watchmakers do the work. With genuine TAG Heuer parts, then test it.
- It comes home insured. With a 2-year guarantee on the work and the parts.
Post it to us insured, or we can collect it from your door for £15. See all TAG Heuer repairs →
Get a free estimate for your Alter Ego
Ready when you are
Send us the reference and a photo, and we’ll tell you what it needs and what it costs. No obligation.
Who works on your watchAuthorised TAG Heuer service centre, BHI and WOSTEP qualified
- Authorised TAG Heuer workshop
- BHI & WOSTEP qualified
- Genuine TAG Heuer parts only
Questions people askStraight answers before you send anything
Questions
TAG Heuer Alter Ego questions
How much does a TAG Heuer Alter Ego service cost?
See the prices above. The exact price depends on your reference and movement, and we confirm it in writing before we start.
Do you use genuine TAG Heuer parts?
Yes, only genuine TAG Heuer parts. We are an authorised TAG Heuer workshop.
How do I find my reference?
It’s engraved on the case back, usually starting with letters such as W or C. A photo of the case back is enough.
Free, no obligation. A watchmaker replies the same working day.